Clear Lake chamber’s ‘Lake Madness” campaign wins regional social media award – KIMT 3

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SHIPSHEWANA, Indiana – The Clear Lake Area Chamber of Commerce & Tourism has won a regional award for its “Lake Madness” campaign.

The Best Social Media Campaign (Destination) award from the Midwest Travel Network honored the “Lake Madness” bracket-style competition that ran from March 4 to March 27 to promote Clear Lake’s attractions and festivals through two main components: Festival Face Off and Water Wars.

The Clear Lake Area Chamber says by pitting popular local events and features like the 4th of July Fireworks vs. the Christmas by the Lake Fireworks and the Everybody Plays splash pad vs. the City Beach Splash Pad, the “Lake Madness” campaign achieved 37.4K Impressions, a 37.9K Reach, and 966 Reactions and Comments online.

“We are honored to receive this recognition from the Midwest Travel Network,” said Libbey Hohn, Clear Lake Director of Tourism at the Clear Lake Chamber of Commerce.  “Lake Madness was a fun and engaging way to highlight what makes Clear Lake special, and it’s wonderful to see our efforts celebrated.”


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Hohn says the success of this campaign can be largely attributed to the creativity and hard work of new team member, Marketing & Communications Specialist Maddie Anderly.  Hohn says Anderly coordinated the entire campaign, from finalizing the brackets to creating the vibrant graphics that captured everyone’s attention.

Clear Lake previously won Destination Partner of the Year from the Midwest Travel Network in 2019.

For more information about Clear Lake and upcoming events, please visit clearlakeiowa.com.

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