Shown here is the cover of the Conversations on Collecting Yellowstone 2022 conference
program. UW Libraries is the recipient of a Core PR Xchange Award from the American
Library Association for the program, which was designed by Emily Hooge, a former UW
Libraries graphic design intern from Sheridan. (UW Libraries Photo)
University of Wyoming Libraries is the recipient of a Core PR Xchange Award from the
American Library Association (ALA) for its Conversations on Collecting Yellowstone
2022 conference program.
The annual Core PR Xchange Awards Competition recognizes the best public relations
materials produced by libraries in the past year. Entries are evaluated on content,
originality, creativity and design. They are judged by marketing professionals, graphic
designers, librarians and visual artists.
The Conversations on Collecting Yellowstone 2022 conference program was awarded for
the special events print category. More than 215 entries were submitted from over 100 institutions, including public,
academic, school, state and special libraries. The award was presented at the recent
ALA annual conference.
The program was designed by Emily Hooge, a former UW Libraries graphic design intern
from Sheridan. Jennifer Kirk, UW Libraries marketing and communications specialist,
led in content collation, layout, editing and proofing.
“At the project’s inception, we initially consulted with colleagues in Institutional
Marketing about best practices for large-format print design,” Kirk says. “To this
day, I’m still amazed at how quickly Emily handled the project and simultaneously
produced other designs for UW Libraries on top of her academic responsibilities. The
best part of my job is offering students real-world experiences with an on-campus
job. This award validates that experience for me.”
The program’s creation also was supported by Montana State University (MSU) Library
colleagues. UW Libraries and the MSU Library co-hosted the conference at MSU in Bozeman, Mont. The MSU Library also won an award for its Dayton Duncan
event poster from the same event.
Hooge says working with Kirk and the marketing teams from UW and MSU was “an amazing
experience.” She not only learned how to create a program, but she also learned how
to design with accessibility in mind, she adds.
“I am incredibly grateful to Jennifer and the rest of the UW Libraries team for trusting
me to complete such a large project,” says Hooge, who received her Bachelor of Fine
Arts in visual communication design in May 2022. “To date, it has been one of the
designs I have been most proud of. This publication kick-started my love for print
design, and I have been lucky enough to work on a number of programs since then.”